Improving Core Web Vitals for Alikumail.com & Building a Custom HR Management System
Client: Alikumail.com
Industry: Service Business (Courier & Logistics)
Platform: WordPress
Location: Pakistan
Services Provided:
- Core Web Vitals Optimization
- SEO Technical Fixes
- Custom HR Management System Integration
Project Overview
Alikumail.com, a growing courier and logistics company in Pakistan, approached us with two primary challenges:
- Poor Core Web Vitals scores were hindering their Google rankings and mobile performance.
- The company lacked a centralized HR management system for handling internal operations, such as employee records, attendance, leave tracking, and performance.
Our goal was to improve the website’s performance in Google’s eyes and streamline HR operations through custom digital solutions—without migrating off WordPress.
Challenges
1. Performance Bottlenecks
- Slow LCP (Largest Contentful Paint) due to unoptimized images and theme bloat.
- High CLS (Cumulative Layout Shift) from layout jumps caused by 3rd-party scripts.
- Poor FID (First Input Delay) due to render-blocking resources.
2. HR Workflow Chaos
- Manual tracking of HR data in Excel.
- No employee portal or centralized database.
- Limited transparency in leave and attendance processes.
Our Solution
Core Web Vitals Optimization (CWV)
- Replaced bloated WordPress theme elements with lightweight, modular alternatives.
- Implemented image lazy loading and WebP format across the site.
- Reduced JavaScript execution time using code splitting and script deferral.
- Preloaded key assets and implemented critical CSS loading.
- Replaced heavy slider plugins with custom-built, minimal carousels.
- Used Cloudflare + object caching to improve TTFB (Time to First Byte).
Tools Used:
PageSpeed Insights, GTmetrix, WP Rocket, Perfmatters, Cloudflare, Query Monitor
Result:
Core Web Vitals improved from FAIL to PASS (as per Google Search Console and PSI).
- LCP: 4.1s → 1.9s
- CLS: 0.28 → 0.03
- FID/INP: Reduced significantly with script optimizations
SEO Impact
- Google organic rankings improved for targeted keywords like “courier service Multan”.
- 35% increase in organic traffic over 8 weeks.
- Bounce rate dropped by 22%.
Custom HR Management System (Integrated into WordPress)
We designed and implemented a custom HR portal directly within the WordPress admin dashboard with:
- Employee Onboarding Module
- Attendance & Leave Tracker (calendar-based)
- Automated Leave Requests and Approval Flows
- Performance Review Logging
- Custom roles and permissions (HR, Manager, Employee)
- Responsive front-end dashboard for employee self-service
Technology Stack:
- Custom WordPress plugin using PHP + MySQL
- WP REST API for front-end interactions
- Tailored UI using Bootstrap 5
- Data encrypted and backed up with role-based access controls
Outcome
Alikumail.com now enjoys a fast, responsive website that complies with Google’s latest ranking standards, along with a centralized HR system that saves hours of admin work weekly.
Testimonial
“We’ve seen our site speed skyrocket and employee management become effortless. XpertSummit transformed both our online visibility and internal operations.”
— CEO, Alikumail.com
Key Performance Indicators (Before vs After)
|
KPI |
Before Optimization |
|---|---|
|
Largest Contentful Paint (LCP) |
4.1 seconds |
|
Cumulative Layout Shift (CLS) |
0.28 |
|
First Input Delay (FID) |
178 ms |
|
Google CWV Status |
Fail |
|
Organic Search Traffic |
Baseline |
|
Bounce Rate |
62% |
|
PageSpeed Score (Mobile) |
54 |
|
Time to First Byte (TTFB) |
1.1s |
|
HR Admin Time Saved |
N/A |
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